Why GIG workers struggle to secure a mortgage

We were asked to build awareness of The Mortgage Hut as a leading, specialist lender amongst IFAs, introducers and estate agents.

The story

The campaign

We created narratives around growth in remortgaging, lending to niche markets and the impact of technology on the customer journey.

Interviews, spotlight features, news stories and blogs ran across introducer, IFA, bridging and mortgage media. We also launched the new bridging arm and announced distribution partnerships and senior appointments.

The impact

Results

0140+ media hits in six months
022m+ audience reach
0398% of coverage carried three key messages
04Leads and enquiries generated