About us

Passionate about innovative marketing for more than a decade

We build knowledge and insight through listening and interrogating the client brief, then turn it into meticulously planned marketing campaigns that deliver measurable bottom-line results.

The Drum Consultancy team collaborating on campaign ideas

Our approach

Driving business success

There is no fluff or unnecessary hype. We just focus on what matters most to our clients. We build knowledge and insight through listening and interrogating the client brief, to deliver meticulously planned marketing campaigns that deliver measurable bottom-line results.

We know creativity can drive business growth, so we combine this with a strategic approach, to help clients build market share.

Our creativity. Our innovation. Our passion.

It’s our talented people that shape our culture. We work closely with our clients, as an integral part of their marketing teams, delivering outstanding service.

By developing strong relationships, we build trust and transparency. Our client-centric approach is at the core of our business, together with delivering consistent and measurable results for clients. This has been the cornerstone of our success.

Our leadership team

Meet the team

Karen Hughes Maddison

Founder and Managing Director

Karen is a founding partner of Drum and a consumer and B2B marcomms specialist with some seventeen years’ experience. She started Drum after working in top ten UK PR agencies including Porter Novelli and Hill & Knowlton, on brands including Kellogg’s, Chivas Regal, Skoda, VW, Apple and ASDA.

Karen has worked on a broad range of clients that span property, retail, food and drink, consumer tech, professional services, finance and insurance and fleet and automotive.

Karen’s favourite piece of work was leading a five-year corporate, trade and consumer marcomms campaign for Auto Trader. Drum was appointed as the Group’s lead marketing agency and the team worked closely with the events manager, editorial, sales and digital teams.

Karen and the team helped establish Auto Trader as the UK’s largest motoring website with over 10m+ monthly website users. Auto Trader was a demanding client and Karen demonstrated huge amounts of resolve to get the job done.

Karen is responsible for driving the strategic development and growth of Drum; setting, reviewing and improving client service standards; and hands-on client handling.

Jacob Ananenu

Creative Director

Jacob has worked in marketing, specialising in digital, social media and content, and has become a leader in shaping and defining how brands can use social media to grow their businesses, including fashion, leisure, lifestyle and automotive brands.

Jacob leads the digital and social media team at Drum and is passionate about social media and video marketing. Having used TikTok, Instagram and Facebook for almost a decade, Jacob is an expert on delivering successful and measurable social media campaigns for clients.