Telling the Rip-Off Britain story on Private Medical Insurance

We created narratives around Rip-Off Britain, the rising cost of private medical insurance, NHS waiting lists, and regional incidence of diabetes and heart disease.

We collected national and regional statistics, offered exclusives to personal-finance editors, and supported interviews with key spokespeople. High-profile national and regional press coverage was supported by promotions and competitions across women’s and health media, plus corporate partnerships with membership organisations.