How strict bank lending criteria paved the way for a surge in demand for bridging finance

We worked with Positive Commercial Finance to build brand awareness of its range of finance products amongst property investors, landlords, developers and introducers.

The story

The campaign

We created narratives around short-term finance providers promoting unachievable rates, SMEs struggling to secure suitable funding from business banks, and the benefits of bridging finance.

Interviews, spotlight features, news, blogs and commentary were placed across property and introducer media, supported by business news, statistics and industry analysis.

The impact

Results

0140+ articles
022.2m+ audience reach
0398% of coverage carried three key messages
04Increased web traffic, leads and enquiries