Reinvigorating a legal brand and raising awareness of its Conveyancing and Wills & Probate Service

Instead of throwing the client a typical rebranding circus, we listened to the brief and meticulously laid out a plan that aligned with RG Law’s goals and aspirations. Every detail was translated into clear actions, timelines and deliverables. The journey began with webinars on source of funds, probate and inheritance tax, and how RG Law partners with referrers.

We filmed and produced short videos explaining searches, deeds of trust, wills and trusts, probate, inheritance tax and conveyancing timeframes. Mini edits were made for social media and consumer-journey communications.

To build brand credentials, Drum created an awards strategy and developed entries with RG Law’s directors. Within two months, the firm was shortlisted for a prestigious law award. We also refreshed branded folders and one-page collateral for referrer groups, and created thought-leadership blogs for wills, probate and conveyancing media.