Engaging bridging lenders and brokers in a specialist, short-term finance legal firm

Our challenge was to raise awareness of Brightstone Law as a leading specialist in the short-term lending market and build the profile of the Managing Partner as a leading industry expert.

The story

The campaign

We developed commentary on topical issues including dual representation, rising title-insurance claims, AI and robo-advice risk, disclosure of values, challenger banks and short-term lending completion times.

Blogs, news stories, commentary, interviews and features were placed across bridging, development-finance and mortgage media.

We also researched and developed entries for the Law Society and The Lawyer Awards, resulting in Brightstone Law becoming a finalist for Boutique Firm of the Year at The Lawyer Awards 2021.

The impact

Results

0150+ pieces of specialist coverage
02Finalist: Boutique Firm of the Year, The Lawyer Awards 2021
03Significant uplift in enquiries and leads
04No other marketing activity was running during the campaign