Balgores Property Group
Showcasing expertise in the Essex property market
Drum worked with Balgores Property Group on a two-year PR campaign to position them as the leading sales and lettings agency in Essex.
The story
The campaign
We created narratives using engaging statistics, data and commentary on the supply and demand of sales and rental property in Essex, average prices, regional buy-to-let hotspots, the most affordable areas for tenants and buyers, and buy-to-let yields.
On the back of topical news, we arranged interviews with regional radio and press featuring the Group’s key spokespeople. Content also included industry commentary, business news, new appointments, group success, thought-leadership articles and award wins.
The campaign boosted share of voice in local and London media and positioned Balgores as a leading expert on the Essex property market.
The impact
Results
- 01200+ articles over twelve months
- 02Regional and London print, online and radio coverage
- 03Average 2.5 brand mentions per article
- 04£150,000+ advertising equivalent value