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Shojin Property Partners

Inspiring millennials to invest in new property crowdfunding platform

We worked with Shojin Property Partners to launch its crowdfunding platform offering a unique co-investment model – allowing investors to invest alongside Shojin Property Partners in UK property developments.

Shojin Property Partners investment campaign

The story

The campaign

We created a narrative around millennials investing in property crowdfunding as a way of getting a foot on the home-ownership ladder. We also showcased Shojin’s experience in UK property development and asset management, promoted multi-million-pound projects with projected annual returns of between 20–25%, and launched new products including mini-bonds.

Exclusive interviews with national and London media were supported by market statistics, thought-leadership content, features and news stories.

Shojin Property Partners campaign creative

The impact

Results

  1. 0187 pieces of media coverage in six months
  2. 02Coverage across property, investment and crowdfunding media
  3. 03National and London media interviews
  4. 04Product and development launches supported