A brand awareness campaign inspired by industry insights

The strategy positioned Veco as a thought leader on the issues facing sales and lettings agents while raising awareness of its multi-award-winning software, powering the relationships between people and property, with more than thirty years of property-industry experience.

The campaign featured B2B PR, social media, webinars and videos, new-product launches, television partnerships and awards. We created a partnership with Sky’s PropertyTV for regular panel appearances by the Veco CEO, together with filmed webinars with complementary brands including Fixflo and Imfuna.

Thought leadership and news content appeared across titles including Property Industry Eye, Estate Agent Networking and The Negotiator.