Making Home Mover Data Compelling

We used insights from the Group’s tracking of residential listings, together with its quarterly Property & Homemover Report, to build media share of voice and position senior executives as thought leaders on the property market.

The campaign featured national press exclusives, thought-leadership blogs, industry commentary and a series of topical webinars with expert guest speakers. We filmed and produced the webinars and short video clips for social media, the Group website and EDMs.

Coverage appeared across major national and broadcast media including the Financial Times, The Guardian, The Telegraph and Metro, as well as the mortgage, estate agency, conveyancing, property and retail media. Sky’s PropertyTV also interviewed Katy Billany, Executive Director of TwentyEA.