Shaping the future with a new digital rental ecosystem

We kicked off the campaign with profiles of founder Tahir Farooqui, who left KPMG in 2016 with a simple mission: build a fabric of trust across the rental value chain while developing best-in-class, renter-centric financial products that help people become financially resilient.

Having rented in twelve countries, paid repeated deposits and endured painful screening processes, Tahir understood that the rental market had historically treated the landlord—not the tenant—as the customer.

We took that message into interviews, features, thought-leadership blogs, news stories and customer testimonials.