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09 / 24Automotive & Fleet

Fleetondemand / Mobilleo

A giant step for the world’s first mobility service platform

Following three years of intensive research and development, Mobilleo, a Mobility-as-a-Service platform for businesses, launched on the iOS App Store and Google Play Store with a £5 million investment by Business Growth Fund.

Mobilleo mobility platform campaign

The story

The campaign

Drum was tasked with building awareness of Mobilleo as the world’s first mobility service platform for the business market.

We developed narratives around the investment, senior appointments, awards and business success, then pitched them through interviews, thought-leadership blogs and news stories across transport, travel, business, regional and fleet media.

Mobilleo business mobility application

The impact

Results

  1. 0150+ articles
  2. 025m+ audience reach
  3. 03Coverage across fleet, technology, travel and business media
  4. 0480% of coverage carried three key messages