Dispelling the myths around the breakdown and repair issues of EVs

We worked with the Group to raise awareness of the report and its UK-wide repair network among vehicle insurers and fleet managers. Different media outlets received tailored excerpts, content and messaging from the report.

The PR campaign generated coverage across fleet, motor-trade, bodyshop and motor-finance media, supplied content for social media, developed thought-leadership positioning, increased share of voice and drove web traffic.

We also filmed two pre-recorded webinars with expert industry guests for use across the Group’s social platforms, helping drive website traffic and report downloads.