Hyundai
Launching the market-leading 5 year warranty for Hyundai
Drum worked with Hyundai to raise awareness of its new five-year warranty, the models and the brand amongst trade audiences.
The story
The campaign
The challenge was to differentiate Hyundai from competitors and position it as an industry leader and first mover. We researched warranty-cost comparison data and blended those insights with Hyundai commentary for national, consumer and automotive-trade exclusives.
Selected consumer motoring journalists were invited to test-drive Hyundai models and review the new warranty.
The impact
Results
- 01100+ articles
- 0240m+ audience reach
- 03National, fleet, trade, regional and consumer coverage
- 0480%+ of coverage communicated key messages