How reliable is your used car—and will it pass its next MOT?

We worked with the senior management team to launch BookMyGarage.com, the real-time comparison site for MOTs, servicing and repairs to the trade and consumers.

The story

The campaign

Using the Freedom of Information Act, we secured MOT pass-rate data from the DVLA. The data was segmented across vehicle categories to reveal reasons for failure and the ten best and worst-performing models.

We developed different narratives for trade and consumer audiences. Expert analysis from BookMyGarage.com was offered as exclusives to The Mail, The Express, The Telegraph, Honest John and Auto Express.

The impact

Results

0130+ articles in four months
02Coverage across six national media outlets and BBC One’s Crimewatch
03100% solus coverage with no competitor mentions
0430:1 ROI and £300,000+ advertising equivalent value