Bennett & Philp

The six-month campaign combined social media, PR, collateral and events. We rolled out Client Sense as a new contact tool for fee earners, set up referrer networking events, and developed thought-leadership blogs for B2B media.

The brief also included an inaugural quarterly newsletter and new brochures for Family Law, Business Advisory, Intellectual Property and Real Estate practices.

To encourage and reward new client wins, we developed the Smart Collaboration Awards. We also created the Young Professional Network for Bennett & Philp’s young lawyers and existing and prospective referrers, supported by social media and a programme of Brisbane networking events.