A creative event to celebrate the UK’s best digital car manufacturers and dealers

The awards benchmarked excellence across key online indicators, using research among motorists who had recently bought—or were considering buying—a new or used car. The study explored customer service, design, intuitive navigation, search tools and consumer information.

We worked alongside Auto Trader’s marketing team on an integrated campaign spanning event management, design, marketing and PR. The awards launched at a Park Lane hotel event in Central London, presented by Andrea McLean and attended by more than 100 senior representatives from manufacturers, dealers, car supermarkets and the motor-trade press.

Running for a decade, the Click Awards grew in scale and influence while improving understanding of the digital car-buying journey.