Social Media Campaigns
Organic, Paid and Influencer Marketing
The beauty of social commerce is that it’s discovery-driven and offers a single platform path to purchase. Being visible is essential to ensuring you are front of mind.
Paid Ads
While paid social media advertising offers numerous benefits, it’s essential to have a well-defined strategy, monitor your campaigns regularly, and make adjustments based on performance data, to maximise the return on your investment.
Consistent exposure through paid ads can help increase brand recognition and recall among your target audience, which can lead to long-term benefits.
Social media platforms allow you to define your target audience based on demographics, interests, behaviour, and more. This level of precision ensures that your ads are shown to the people most likely to be interested in your offerings. Additionally, each social media platform has its unique features and audience, so tailoring your approach to each platform is crucial for success.
Unlike organic content, which may take time to gain traction, paid ads can deliver quick results. This is especially valuable when you have time-sensitive promotions or events.
Influencers
Influencer marketing is not just a fleeting trend; it’s a powerful strategy that is here to stay. Brands have realised that by partnering with the right influencers, they can gain access to a highly targeted and engaged audience. This approach not only boosts brand awareness, but also drives conversions, making it a win-win for both influencers and brands alike.
Influencers have the power to introduce a brand to thousands or even millions of potential customers. The reach of influencer marketing extends far beyond traditional advertising methods, helping brands become a household name in no time.
We find influencers that align with a brand’s image and values, ensuring the collaboration will look more natural, and appeal to their audience.Understanding your brand and choosing the best fit to join the campaign takes deep research on both the brand and the creators.
By leveraging the power of social media influencers, we can enhance brand awareness, trust, engagement, and conversions. In a world where consumers are bombarded with advertising, influencer marketing offers a refreshing and effective way for brands to connect with their target audience.
TikTok
TikTok offers several benefits to brands looking to engage with their target audience and promote their products or services. TikTok has a vast and diverse user base, including users of all ages, backgrounds, and interests. This diversity allows brands to reach a broad audience and potentially connect with new customers.
TikTok thrives on creativity and authenticity. Brands can showcase their personality and creativity through entertaining and engaging content, helping them connect with consumers on a more personal level.
TikTok is known for its viral trends and challenges. Brands can participate in these trends or create their own, increasing their visibility and relevance within the TikTok community.
Brands can encourage users to create content related to their products or services through challenges and campaigns. This user-generated content can provide valuable social proof and increase brand trust.
Many TikTok users have become influencers with large followings. Brands can collaborate with these influencers to reach their target audience authentically and leverage their influence for product promotion.
It’s important to approach TikTok marketing with a creative and authentic mindset, as the platform’s user base values entertainment and genuine interactions.
Video content - reels
Reels are prominently featured in the Instagram and YouTube explore feed, making it easier for your content to reach a broader audience and potentially go viral. Reels provide simple and intuitive tools for creating short, engaging videos with music, text, effects, and more.
Instagram has a massive user base, giving you access to a diverse audience that may not be present on other platforms. Reels can be discovered not only on your profile, but also through the explore tab, increasing the chances of your content being seen by people who don’t follow you.
Brands can use reels to showcase products, highlight their brand’s personality, and connect with their target audience in a creative and entertaining way. Shorts encourage interaction through likes, comments and shares, helping you build a more engaged and active community around your channel.
Instagram provides detailed insights on each reel’s performance, allowing you to track views, likes, shares, and other engagement metrics, which will help refine your content strategy.
Analytics
Social media platforms like Facebook, Instagram, Twitter, and LinkedIn offer their own built-in analytics tools. Additionally, there are third-party social media analytics platforms like Hootsuite, Sprout Social, Buffer, and Google Analytics, which can provide more comprehensive data and analysis capabilities, across multiple social media channels.
Social media analytics allow us to collect, analyse, and interpret data from various social media platforms to assess the performance and impact of your social media marketing efforts. These analytics provide valuable insights to help make data-driven decisions, refine the social media strategy, and achieve marketing goals.
We track metrics such as engagement, reach and impression, CTR, follower growth, conversion rate, and audience demographics, to assess the effectiveness of ads and content, to make data-driven decisions.
LET'S TALK
London Office (UK)
T:
E:
A:
+44 (0) 7899 942481
Theteam@thedrumconsultancy.com
18, soho square, london, W1D 3QL
Brisbane Office (Australia)
T:
E:
A:
+61 (0) 468 841 869
Theteam@thedrumconsultancy.com
Level 7, 757 Ann Street, Fortitude Valley, Brisbane 4006
LET'S TALK
London Office (UK)
T: +44 (0) 7899 942481
E: Theteam@thedrumconsultancy.com
A:
18, soho square, london, W1D 3QL
Brisbane Office (Australia)
T: +61 (0) 468 841 869
E: Theteam@thedrumconsultancy.com
A:
Level 7, 757 Ann Street, Fortitude Valley, Brisbane 4006