Our brief was to educate estate agents, property managers and landlords of LetRisks and its USPs and raise awareness of the firm’s quality referencing and insurance solutions.

We created narratives on third party research; Government legislation; new products and new services; growth and milestones; new staff appointments; and industry commentary.

We set up spotlight features across the property and estate agency media; developed thought leadership blogs; news stories and features across the estate and letting agent; property; and insurance media. 

We landed 10-12 x pieces of editorial across the target media each month – average of 130 editorial hits in a year, together with an audience reach of over million in 12 months. Over 95% of the media coverage communicated three key messages, which allowed us to generate leads and enquiries.