Issey Miyake Parfums, a renowned fragrance brand known for its innovative scents inspired by nature, approached us to create a captivating social media campaign for their new range of perfumes. The project, titled #MovedByNature, aimed to promote their fragrances in an outdoor environment, while harnessing the influence of the popular Sydney model, Chanupa.

We developed the concept of #MovedMyNature, focusing on the idea that Issey Miyake’s fragrances could transport individuals to different natural environments through scent. We identified picturesque outdoor locations that complemented the theme, ensuring the chosen settings enhanced the natural inspiration behind the perfumes.

Our team planned, styled and provided creative direction for the photoshoot to capture Chanupa’s experiences in nature, emphasising the connection between the perfumes and the outdoors.

The #MovedMyNature campaign served as a great example of how a strategic collaboration with an influencer like Chanupa, combined with creative content creation and a global focus, can elevate a brand’s visibility and drive sales in the competitive fragrance industry.

By aligning the brand’s message with the beauty of nature, Issey Miyake Parfums not only connected with their audience on a deep emotional level, but also expanded their global presence and reinforced their brand values.