Drum was recruited by the Sales and Marketing Director at RG Law to deliver a marketing campaign to reinvigorate the brand and build awareness of its core expertise – conveyancing and wills & probate – to referrers and potential clients.

Instead of throwing the client a typical rebranding circus, we listened to the brief and meticulously laid out a plan that aligned perfectly with RG Law’s goals and aspirations. Every detail in the brief was acknowledged and broken down into actionable steps with clear timelines and deliverables. There was no fluff or unnecessary hype, just pure focus on what mattered most.

Our exciting journey with RG Law kicked off with a series of webinars on the source of funds; what is probate and IHT?; how RG Law partners with referrers.  Short videos were filmed and produced on why you need searches; why have a deed of trust; why have a will/trusts – probate and Inheritance tax; and timeframes for conveyancing. Mini clips of the video content were produced for both social media and consumer journey communications.

An important element of the marketing campaign was winning awards to build brand credentials.  Drum created a shortlist of awards and categories for 2023 and developed entries in partnership with the RG Law Directors. Within two months of kicking off the marketing campaign, RG Law was shortlisted for two prestigious legal and property awards. To top the marketing campaign, we created thought leadership blogs on topical issues and placed them across the wills, probate and conveyancing media.