Engaging bridging lenders and brokers in a specialist, short-term finance legal firm
Our challenge was to raise awareness of Brightstone Law as a leading specialist in the short-term lending market and build the profile of the Managing Partner, as leading industry expert.
We developed a thought leadership campaign featuring commentary on topical issues in short-term lending including dual representation; rising title insurance claims; risk of AI and Robo Advice; danger in disclosing values; the challenger banks; short-term lending completion times.
We scored more than 50 pieces of media coverage across the bridging, development finance and mortgage media, through blogs, news stories, commentary, interviews and features. We also researched and developed two entries for The Law Society and The Lawyer Awards. This resulted in Brightstone Law being awarded a finalist in the Boutique Firm of the Year category in The Lawyer Awards 2021.
Furthermore, the law firm received a significant uplift in enquires and leads during the PR campaign period – no other marketing was running.
LET'S TALK
London Office (UK)
T:
E:
A:
+44 (0) 7899 942481
Theteam@thedrumconsultancy.com
18, soho square, london, W1D 3QL
Brisbane Office (Australia)
T:
E:
A:
+61 (0) 468 841 869
Theteam@thedrumconsultancy.com
Level 7, 757 Ann Street, Fortitude Valley, Brisbane 4006
LET'S TALK
London Office (UK)
T: +44 (0) 7899 942481
E: Theteam@thedrumconsultancy.com
A:
18, soho square, london, W1D 3QL
Brisbane Office (Australia)
T: +61 (0) 468 841 869
E: Theteam@thedrumconsultancy.com
A:
Level 7, 757 Ann Street, Fortitude Valley, Brisbane 4006