We worked with Shojin Property Partners to launch its crowdfunding platform, offering a unique co-investment model – allowing individuals to invest alongside Shojin Property Partners in UK property developments. 

We created a great narrative that millennials were investing in property crowdfunding as a way of getting their foot on the home ownership ladder, and this went down a storm with the media.

We also showcased Shojin’s Property Partners experience of the UK property development and asset management sector; promoted multi-million-pound development projects with projected annual returns of between 20-25%; and launched new products, such as mini-bonds.

Using exclusive interviews with the national and London media, market stats to support thought leadership content, and features and news stories, we secured 87 pieces of media coverage across the target media over six months, driving an uplift in web traffic and enquires.