Why GIG workers struggle to secure a mortgage
We were asked to build awareness of The Mortgage Hut as a leading, specialist lender amongst IFAs, Introducers and Estate Agents.
So, we created narratives to engage target audiences around the growth in re-mortgaging; lending to niche markets; impact of technology on the customer journey.
We set up interviews, spotlight features, news stories, blogs and features across the introducer, IFA, bridging and mortgage media on a range of topical issues.
We also launched the new bridging arm; announced new distribution partners; and new appointments.
We scored over 40 hits across target media in six months, with an audience reach of over 2 million. 98% of coverage communicated 3 key brand messages. Leads and enquiries were also generated for the broker.
LET'S TALK
London Office (UK)
T:
E:
A:
+44 (0) 7899 942481
Theteam@thedrumconsultancy.com
18, soho square, london, W1D 3QL
Brisbane Office (Australia)
T:
E:
A:
+61 (0) 468 841 869
Theteam@thedrumconsultancy.com
Level 7, 757 Ann Street, Fortitude Valley, Brisbane 4006
LET'S TALK
London Office (UK)
T: +44 (0) 7899 942481
E: Theteam@thedrumconsultancy.com
A:
18, soho square, london, W1D 3QL
Brisbane Office (Australia)
T: +61 (0) 468 841 869
E: Theteam@thedrumconsultancy.com
A:
Level 7, 757 Ann Street, Fortitude Valley, Brisbane 4006