Drum has been tasked with delivering a marketing campaign to support Veco™ Software, leading providers of property software for estate and letting agents.

The strategy has been to position Veco™ as a thought leader and industry expert on issues faced by sales and lettings agent; raise awareness of its multi award winning software, powering the relationships between people and property, with over 30 years of experience in the property industry.

The marketing campaign has featured B2B PR, social media, webinar and videos, new product launch and awards.

We set up a partnership with Sky TV’s Property TV Channel for regular guest appearances on the show’s panel for the Veco™ CEO, together with filming and production of topical webinars with like-minded brands such as Fixflo and Imfuna, plus and video content.

https://www.eurolink.co/news/webinar-with-fixflo/

Thought leadership and news content has been landed across the estate and lettings agency media, including Property Industry Eye, Estate Agent Networking, The Negotiator, and the property media.

The marketing campaign has delivered an uplift in website traffic; social media likes and shares; enhanced SEO; agency leads and enquiries.