Drum worked with Balgores Property Group on a two-year PR campaign to position them as the leading sales and lettings agency in Essex.

We created narratives using engaging stats and data and commentary on the supply and demand of sales and rental property in Essex; average prices; regional BTL hotspots; most affordable regions in Essex for tenants and property buyers; BTL yields. On the back of the topical news, we set up interviews with regional radio and press with the Group’s key spokespeople.

Our content included industry commentary and business news ie new people; group success; industry commentary; thought leadership articles; and award wins.

The PR campaign boosted the Group’s share of voice in the local and London media and positioned the brand as leading experts on the property market across Essex.

We scored over 200 articles across regional and London online and print publications, plus radio interviews with local stations, over a 12 month period. The media coverage featured an average of 2.5 brand mentions and the advertising equivalent rate was over £150,000.