Our challenge was to position TwentyCI group and its subsidiaries – TwentyEA and TwentyConvey – as a leading proptech company and no 1 provider of residential property information, insight, data and marketing services.

We used insights from the Group’s data tracking of residential listings, along with its quarterly Property and Homemover Report to build share of voice in the media and position key senior execs as thought leaders on the property market.

The campaign featured national press exclusives, thought leadership blogs, industry commentary, as well as a series of topical webinars, discussing trends in the market with expert guest speakers.

We filmed and produced the webinars and short video clips, which were shared across social media, on the Group website and via EDMs.

We scored over 30 x articles in a six month period, across major national and broadcast media including The Financial Times, The Guardian, The Telegraph, and Metro, as well as the mortgage, estate agency, conveyancing, property and retail media.  Sky’s PropertyTV featured an interview with Katy Billany, Executive Director of TwentyEA.

https://www.youtube.com/watch?v=9x0X5fxDnIw

Over the two-year campaign, we boosted share of voice of TwentyCI Group to no 1 position and broadened the media coverage to the finance, retail and property press, generating leads and enquiries.