Establishing AutoTrader as the no 1 car marketplace
Drum was appointed as the lead marketing agency for Trader Media Group’s motoring website, AutoTrader. Our task was to position the brand as the no 1 expert on the world of motoring and raise awareness of AutoTrader’s one-stop-shop offering through the widest choice of new and used cars, advanced search, range of products and services.
Drum delivered corporate, trade and consumer marketing and PR campaigns, featuring crisis and issues management; awards events; round tables; TV sponsorship; dealer communications; and consumer, trade and B2B PR, over a five year campaign.
Drum worked closely with the events, editorial, sales and digital teams and became an integral part of the marketing department. Reporting into to the Marketing Director, the Drum team was based in Auto Trader offices in Wimbledon, London up to 1-2 x days a week.
Auto Trader was a highly demanding client (self confessed!) and we demonstrated huge amounts of resolve to get the job done. All the hard work paid off – we helped establish AutoTrader as the UK’s largest motoring website.
LET'S TALK
London Office (UK)
T:
E:
A:
+44 (0) 7899 942481
Theteam@thedrumconsultancy.com
18, soho square, london, W1D 3QL
Brisbane Office (Australia)
T:
E:
A:
+61 (0) 468 841 869
Theteam@thedrumconsultancy.com
Level 7, 757 Ann Street, Fortitude Valley, Brisbane 4006
LET'S TALK
London Office (UK)
T: +44 (0) 7899 942481
E: Theteam@thedrumconsultancy.com
A:
18, soho square, london, W1D 3QL
Brisbane Office (Australia)
T: +61 (0) 468 841 869
E: Theteam@thedrumconsultancy.com
A:
Level 7, 757 Ann Street, Fortitude Valley, Brisbane 4006