How reliable is your used car and will it pass the next MOT?
We worked with the senior management team to launch BookMyGarage.com, the real-time comparison site for MOTs, servicing and repairs to the trade and consumers.
We used the Freedom of Information Act to secure the MOT pass rates from the DVLA. The data was segmented across various vehicle segments, showing reasons for failure and the top ten, best and worst models.
Different narratives were created for various media audiences and pitched to trade and consumer media. Expert analysis and commentary from BookMyGarage.com was given as exclusives to The Mail, The Express, The Telegraph, Honest John and Auto Express.
Over 30 articles generated in the four month launch period across TV, online and national print media. Editorial appeared across six national media, plus BBC One’s Crimewatch. Almost 70% of the media coverage communicated three or more key messages. 100% of the articles were solus – no mention of competitors. The ROI: 30:1 – AEV exceeded £300,000.
LET'S TALK
London Office (UK)
T:
E:
A:
+44 (0) 7899 942481
Theteam@thedrumconsultancy.com
18, soho square, london, W1D 3QL
Brisbane Office (Australia)
T:
E:
A:
+61 (0) 468 841 869
Theteam@thedrumconsultancy.com
Level 7, 757 Ann Street, Fortitude Valley, Brisbane 4006
LET'S TALK
London Office (UK)
T: +44 (0) 7899 942481
E: Theteam@thedrumconsultancy.com
A:
18, soho square, london, W1D 3QL
Brisbane Office (Australia)
T: +61 (0) 468 841 869
E: Theteam@thedrumconsultancy.com
A:
Level 7, 757 Ann Street, Fortitude Valley, Brisbane 4006