Drum worked with Hyundai to raise awareness of its new 5 year warranty, the models and the brand amongst trade audiences.

The key challenge was to differentiate Hyundai from competitors and position Hyundai as an industry leader – first mover.

We researched warranty costs comparison data and blended insights commentary from Hyundai, for national, consumer and trade automotive media exclusives. Selected consumer motoring journalists were invited to test drive the Hyundai models and review the new warranty.

Over 100 were articles were generated across the national, fleet, trade, regional and consumer media, with a reach of over 40 million. More than 80% of the media coverage communicated key messages.