Following three years of intensive research and development, Mobilleo, a mobility-as-a-service platform for businesses, launched on the IOS App Store and Google Play Store, with a £5 million investment by Business Growth Fund (BGF).
The technology was led by Justin Whitston, CEO of Fleetondemand, who previously founded Nexus Vehicle Rental in 2000. Drum was tasked with building brand awareness of Mobilleo as the world’s first mobility service platform for the business market.
Narratives were developed on the business investment; new senior appointments; awards; business success and pitched to the media via interviews, thought leadership blogs and news stories.
We landed over 50 articles generated across the fleet, motor trade, business, transport, tech and regional media, with 80% of coverage communicating three key brand messages.
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