The Second Life Markets are a vibrant, community-driven marketplace located in Sydney, Australia. Hosting seasonal events, the Markets offer a diverse range of products, arts, crafts and experiences.

Second Life Markets approached us to elevate their social media presence and promote their recent Winter Markets in Sydney. We created a diverse set of visual assets including images, videos and stories, highlighting the unique aspects of the Winter Markets.

The social media campaign significantly boosted engagement rates, with likes, shares, and comments – up by 40% compared to previous events. Collaboration with local influencers expanded the event’s reach to a broader audience, increasing followers and event attendees by 25%.

Attendees actively shared their experiences on social media, creating a stream of authentic user-generated content, which further promoted the Winter Markets.

By leveraging engaging content, influencer collaborations, and community engagement initiatives, we not only increased event attendance, but also elevated the brand’s reputation and established a stronger online presence.