Brand Storytelling
Building Brand Reputation
Our brand, marketing and media relations specialists create innovative and compelling communications campaigns that help brands build their reputation and win the hearts and minds of target audiences.
We help shape and maintain a positive reputation for brands or individuals, through strategic communications, which is in synergy with the commercial and marketing objectives. From campaign planning, brand messaging to developing narratives, content and distribution, we are passionate about delivering measurable results.
We shape perception, influence opinions and build brand reputation
Media Relations
We have built strong relationships across broadcast, national, regional, consumer and B2B media and use a range of content to build brand awareness and grow share of voice.
From thought leadership blogs and industry commentary, to news, features and interviews, we deliver valuable media coverage across high-ranking media, together with links, to help boost SEO.
We research and develop all content for the media and work closely with editors and journalists on news and features, to secure high quality editorial.
Our results-focused media relations campaigns position brands as an authority in their market and builds trust.
Conveying Values, Mission and USPs
Storytelling is a fundamental human activity that has been used for centuries to convey information, entertain, and connect with others. In the context of brands, storytelling is a powerful tool for conveying values, missions, and unique selling propositions.
We combine storytelling and PR to create a powerful synergy. PR provides the channels and strategies to deliver your stories to the right audience, at the right time with the right message.
We craft PR messages in the form of compelling stories, features and thought leadership blogs to increase the chances of brands resonating with their audiences, capturing their attention, and making a lasting impact.
Managing a Crisis
Crisis and issues can strike day or night and we know exactly how to manage and protect brand reputation.
We provide strategic communications advice, together with crisis communications support for brands, from poor financial performance, employee misdemeanours, theft and fraud and environmental issues. We are on-call, 24/7 with crisis and management experts.
Measuring Success
We use a range of metrics to measure our PR campaigns including:
Brand impact – This looks at how the public view a company or brand. We use social media tracking, media monitoring and web analytics.
Quality and quantity of media coverage – We analyse media coverage using a range of metrics including the number of brand mentions; audience reach; key brand messaging; quantity and quality of editorial; tone of voice; Drum Media Scoring; AEV
Share of voice – Our share of voice reports review client’s share of voice, versus competitors, and tracks changes over a quarterly, or six-monthly period
LET'S TALK
London Office (UK)
T: +44 (0) 7899 942481
E: Theteam@thedrumconsultancy.com
A:
18, soho square, london, W1D 3QL
Brisbane Office (Australia)
T: +61 (0) 468 841 869
E: Theteam@thedrumconsultancy.com
A:
Level 7, 757 Ann Street, Fortitude Valley, Brisbane 4006
LET'S TALK
London Office (UK)
T:
E:
A:
+44 (0) 7899 942481
Theteam@thedrumconsultancy.com
18, soho square, london, W1D 3QL
Brisbane Office (Australia)
T:
E:
A:
+61 (0) 468 841 869
Theteam@thedrumconsultancy.com