Challenging your brand to be the best
Building your brand through innovative ideas
We get under the skin of brands to gain valuable insights to develop innovative strategies that connect with target audiences and drive business success. By delving into a brand’s essence, values, and core attributes, we develop creative, game-changing brand marketing campaigns.
Whether you are a market leader, an ambitious contender or a tech start up, we will work as part of your team to develop a strong proposition, identity and brand positioning. We will help you to connect with your audience, build sustainable relationships and create long-term brand loyalty.
Brand storytelling
PR plays a vital role in building a strong brand identity. Through consistent storytelling and strategic communications, we help establish a brand’s values, positioning and reputation.
Our compelling narratives engage, inform and resonate with target audiences, humanising brands, products and services. We make them relatable and memorable. Through strategic messaging, we build brand reputation and trust.
In times of crisis, we also help brands manage and mitigate negative perceptions and reputational damage, through transparent communications, accurate information and prepared crisis and issues protocol.
Social Media Campaigns
We use social media to drive brand engagement through well thought out visual and video posts which focus on compelling content, to drive meaningful interactions and build communities.
From user-generated content, videos to images and informative posts, we build content plans that ensure consistent posting, to keep your audiences engaged. Consistency builds anticipation and ensures your brand stays on your audience’s radar.
We start by understanding your target audiences, interests and preferences. Only by researching demographics, habits and online activities, can we increase likes, shares and website visits.
Building meaningful and engaging social media content takes time and consistent effort. We focus on creating valuable, authentic and interactive experiences that encourage audiences to connect with brands on a deeper level.
Content Creation
We have a team of copy writers, journalists and PR experts skilled at creating high quality, engaging and informative content for collateral, EDMs, newsletters, websites, PR and social media. Our well-researched, well-written content stands out and captures the attention of target audiences. In the digital age, quality matters. It serves as the foundation upon which we can build strong relationships, establish authority and achieve your commercial objectives.
Search engines like Google prioritise high-quality content in their rankings. Very relevant content helps improve your website’s SEO, making it more likely to appear in search results and drive organic traffic.
Visual Engagement
High quality images, videos infographics and interactive elements are more engaging and captivating than written content, as they quickly capture the viewer’s attention and hold them for longer.
We produce creative video and photography for clients to showcase their brands, products and services. Using visual content enables us to tell a compelling and emotive brand story that resonates with audiences on a personal and emotional level. Video and photography can be featured in rich snippets that attract attention, improve click-through rates and enhance a website’s visibility in search results. Whether it’s a new company video, testimonial, webinar or lifestyle photography, we have it covered.
Creative Solutions
Our creative hub brings together graphic designers, videographers and photographers to produce high quality, on-brand printed and digital collateral, from brochures and leaflets, to toolkits, market reports and infographics.
We deliver consistent and distinctive design elements, colours, fonts, and messaging across all branding elements, to help reinforce brand identity and create a cohesive experience.
Through consistent design, storytelling, engagement and memorable experiences, our design work contributes to driving brand awareness and establishing a strong presence in the minds of target audiences.
LET'S TALK
London Office (UK)
T: +44 (0) 7899 942481
E: Theteam@thedrumconsultancy.com
A:
18, Soho square, London, W1D 3QS
Brisbane Office (Australia)
T: +61 (0) 468 841 869
E: Theteam@thedrumconsultancy.com
A:
Level 7, 757 Ann Street, Fortitude Valley, Brisbane 4006